Strategic group mapping uber

Three lines filled Products Chevron down small filled. Player play filled. Uber Movement shares anonymized data aggregated from over ten billion trips to help urban planning around the world. Arrow dot right filled. Let's find smarter ways forward, together. Search for a city. Uber Movement. Movement provides data and tools for cities to more deeply understand and address urban transportation challenges. Cities are the backdrop of our lives - they are complicated, ever-changing places. As Uber has powered the movement of millions from A to B, we've uncovered diagram based 2007 commander fuse diagram completed insights about how and why people move.

Movement harnesses this insight to help cities achieve their strategic goals: from reducing congestion and emissions, to improving road safety. We're excited to partner with cities to bring Uber Movement to life. Let's build together! Open and Interoperable. Free, downloadable data aligned with open standards for easy integration into a variety of urban planning toolsets. Extensive Global Network. Insights at a Glance.

Tools built to address city transportation challenges, from infrastructure planning to mobility research.

STRATEGIC GROUP MAPPING ll chapter 2 ll strategic management

Our Partners. Paper fold outlined. School outlined. Person multiple outlined. Person group outlined.

strategic group mapping uber

Car clock filled. Speedometer filled. Bike filled. It does this by providing an invaluable metric for evaluating traffic safety to local governments. Speech bubble filled. City planners can:. Checkmark filled Identify and measure congestion in their jurisdictions.

Checkmark filled Calibrate and validate travel demand models. Checkmark filled Measure the efficacy of policies and infrastructure investments. Arrow right filled.Remember Me. Uber is a personal transportation network that connects available drivers with passengers in need of a ride through a lightweight user-friendly smartphone app.

As of Maythe Uber app and ride sharing service was operational in 58 countries and cities worldwide. Uber drivers use their own vehicles and are afforded high earning potential with a flexible work schedule. Connecting drivers with passengers via their smartphones eliminates the need for Uber to establish a brick and mortar presence in each new city to which they expand operations, making this a highly scalable strategy with limited barriers to future growth.

When there are more passengers than available drivers in a given area, the algorithm increases rates in order to equilibrate this discrepancy.

The first benefit of this model is that it attracts drivers to areas offering higher rates, thus increasing their numbers in regions of high demand. Second, it narrows the initial pool of potential passengers based on how much they value a ride, allowing Uber to more accurately segment their customer base and satisfy those users who need their service the most. This creates a stronger brand image because customers will associate Uber with getting where they need to go in the times when convenience and speed were most important.

Thus the Surge Pricing model serves the purpose of capturing the highest possible margins for the company while establishing a targeted base of loyal users and a positive brand perception.

strategic group mapping uber

James Bacon 3 February The Washington Times. Rusli, Evelyn June 6, Wall Street Journal. Retrieved 7 December Thanks for sharing! The drivers are all extremely loyal to Uber and speak positively of the value proposition for them.

strategic group mapping uber

I have a few concerns regarding the longer-term sustainability of the business model, because as you point out, human capital is such a critical component of its success.

The key concern is around legal ambiguities such as whether its drivers are independent contractors or employees. In fact, a few recent rulings have ruled that drivers are employees, and therefore have rights to unemployment benefits, health insurance and other employee benefits. Uber pulled out of Kansas after lawmakers passed legislation that would obligate the company to conduct more stringent background checks on its drivers and provide additional insurance.To browse Academia.

Skip to main content. Log In Sign Up. Uber - A Strategic Analysis. Laura Tedeschi. What is interesting is that this stellar valuation occurs at a time when the company has never been profitable yet, and it is currently fighting numerous battles on more than one front. What can be said with certainty is that Uber has undertaken a series of interesting managerial strategies.

These strategies, whether sustainable or not has yet to be discovered, have led the company to its incredible success. In fact, if Uber has on the one hand boosted the growth of its platform by relying on third parties, on the other hand it has decided to stand alone on the competition front, declaring war both to the legislative entities defending the taxi lobby and to its competitors, that are now joining forces to hinder its expansion. So what is it about this company that makes it such an attractive option for investors?

Despite its numerous mistakes and not always fair behaviour, Uber has a spectacular growth potential. In fact, if you think of Uber as a car company operating in a few cities, it is not big; if you think of it as absorbing the taxi market, it gets larger; if you think of Uber as delivering both people as well as things it gets even bigger.

But when you think of Uber as a giant orchestrating the delivery of millions of people and items all over the world, you get an idea of what could be one of the largest companies in the world Wolfe, Notwithstanding its potentialities, Uber still has to overcome many obstacles: those self-inflicted with its arrogant strategies, and those that arise from the very essence of the market it is competing in.

He waited and waited under the rain until a taxi driver noticed him waving his hand. Extra tip for the chauffeur, what a coincidence! Before Uber, taking a taxi was a ritual that customers were forced to undertake each day, but that they did not enjoy and for which they had to spend a relatively high amount of money.

There was simply no alternative Brown, n.

Case Study of Uber

That night, they had to go back to their apartment, but they could not hail a taxi because of the snow Blystone, Among the many concepts that came out that night, there was also the one of a timeshare limo service that could be ordered via a mobile application Swisher, Camp was ready to move on to the next big thing, and after going back to San Francisco he kept working on the idea and bought the domain name UberCab.Eight weeks.

Had the iPhone created a new niche or would it take the Razr 2 head-on? They needed a fast, yet reliable way of capturing changes that were emerging in the market so they could finalize strategy quickly. The process is disorderly and unstable.

Most customers are unable to identify the features that determine the prices they are willing to pay for products or services, according to a survey by Strativity, a global research and consulting firm.

The lack of understanding about competitive positions is palpable in industries such as consumer electronics, where the number of features makes comparisons complicated; in markets like computer hardware, where technologies and strategies change all the time; and when products, such as insurance policies, are intangible. Seven years ago, I came up with a way companies could capture competitive positions graphically to serve as the basis for strategy discussions.

Drawn by using simple statistical analysis, a price-benefit positioning map provides insights into the relationship between prices and benefits, and tracks how competitive positions change over time. By creating an accurate map of the competitive landscape, companies can also get everyone in the organization on the same page.

During my consulting and research work, I have applied this tool in more than 30 industries, including automobiles, advanced materials, artificial sweeteners, cellular telephones, restaurants, retailing, turbines, tires, motorcycles, and ships. Let me show you how to create and read a positioning map.

strategic group mapping uber

In its simplest form, a price-benefit positioning map shows the relationship between the primary benefit that a product provides to customers and the prices of all the products in a given market. Creating such a map involves three steps. First, identify the consumer needs you wish to understand. Second, choose the country or region you wish to study.

You can create different maps by changing these frames of analysis. You have implicitly decided whether to study retail or wholesale prices when you chose which market to focus on, but you must also consider other pricing parameters.

You must choose whether to compare initial prices or prices that include life cycle costs, prices with transaction costs or without them, and the prices of unbundled or bundled offers.

These choices depend on the yardstick that customers use in making purchasing decisions in the market under study. Remember to be consistent about the price definition you use while gathering data. Identifying the primary benefit—the benefit that explains the largest amount of variance in prices—can be complicated.

A product offers several benefits: basic functions, additional features, durability, serviceability, aesthetics, ease of use, and so on. Besides, companies usually differentiate products by focusing on a different benefit than competitors do.

However, the success of strategies depends on the value that customers, not companies, place on features. To determine that value, you must first draw up a list of the benefits offered by all the different products or brands in the market and gather data on how customers perceive those benefits. There are more sources of hard data today than ever before. You can draw on the product ratings of independent organizations, such as Consumers Union, J.

Power, and Edmunds, as well as on government agencies, like the U.In this article we are going to look at 3 different maps used by Uber drivers. It will help you decide what works best for your needs as an Uber driver.

The maps are very similar, they are all great ways to navigate the city and by knowing what works best for you can help you earn more money and score a higher rating. This article is based on my personal experience and preferences as an Uber driver.

Strategy Mapping

Read it and let me know what you think in the comments bellow the article. Uber Maps is built on bases of Google maps as a part of Uber driver application.

It is very convenient to operate when you are picking up or dropping off passengers. The design is very familiar to everyone who has ever used Google Maps before.

What I love about Uber maps is the convenience of using it, ease of operating and running on the go without getting distracted. Google Maps can be used as a third party map to drive for Uber, it is essentially the same map that you Uber app is using but running in the different application.

When you start a trip or accept the ride request, Google map will open separately and guide you to the location of the ride request or to the destination set up by Uber driver application. Waze Map would open when you accept the ride request or start the trip as a separate application. It has a big community of drivers, some different colors to the map and unique features. It was an Israeli startup and Google has purchased it. The bad thing about Waze is the software, it can glitch on GPS or give some kind of errors during your Uber run.

What I do not like about Waze is how application is unstable. Each Time I was trying to accept the ride request, my Uber Driver App was conflicting with Waze, until the ride request got canceled. What matters most to me as an Uber driver, is reliable application that functions well and gets me to the right place without losing ride requests.

Uber Maps work great and speeding cameras and hidden police is not a problem if you drive safe. It will automatically open when you accept the ride request or start the trip as a separate application. Read more. On highways, Waze gives better voice directions — it will say what is on the exit sign eg. Whereas, Uber Nav says the name! This is very ambiguous in some cases and leads to wrong turns. However, Uber does give better lane assistance and warns you which lane to use.

Uber: A Winning Strategy

It is a pain to switch back and forth between Waze and Uber at start and end of drives. Uber has smoother and cleaner workflow when transitioning while guiding you to pickup, to destination and final dropoff.

My recommendation, stick with Uber Navigation if just starting. Use Waze when you are comfortable using Uber App, and you need better navigation; just monitor the top banner frequently so as not to miss Uber requests.The company selected is Uber Technologies Inc.

The main issue the company faces is pertaining to its relationship with key stakeholders and in relation to corporate social responsibility CSR. The remaining sections of this study is divided into three sections namely Strategic Analysis PEST, cultural web analysis, and stakeholder mappingStrategic Options and Choice and Strategy Implementation.

This section will provide a PEST analysis, culture analysis and stakeholder mapping to unravel the key issues which Uber faces with regard to the management of its key stakeholders and CSR. The strategy formulation or need to create emergent strategies require an organisation to obtain data regarding the changes in the macro and micro business environment of an organisation Mintzberg et al.

PEST provides data on the changes in the macro business environment Hill, The following section is PEST analysis on the Uber Global market and since macro business environment has only limited relevance for the particular aspect of the case under consideration, only an abridged discussion is undertaken:.

These countries are politically stable. Further, these are cities in general where a party culture exists and also may have the presence of a large number of companies. Public transportation may not be accessible or dependable at all the times. It is evident that the casual culture of a nation can creep into the functioning of a company as well if the formal procedures put in place does not create the right kind of values or are not followed.

This is evident from the mention of unrestrained culture in Uber by Isaac Overall, it can be concluded that Uber has been selective with the selection of cities which it operates resulting in the improvement of its operations. In order to explain the culture that exists in Uber which have implications for CSR and stakeholder management, Johnson et al. The work environment is made up of six interrelated elements namely stories, rituals and routines, symbols, organisational structure, control systems, and power structures Johnson et al.

The CEO himself has a tendency to mistreat women and this is evident in the case of many other managers as well Isaac, This could be in line with the values that made the company successful in the past Johnson et al.

Issac states that even though Uber became successful in many countries, its internal politics became convoluted and employees often showed a tendency to undermine departmental leaders as well as colleagues. This resulted in misbehaviour particularly from those in power like managers.

This meant that it is very difficult to make people responsible for their actions and behaviours, thereby resulting in improper stakeholder management, especially employees in lower levels and women, who are weak and vulnerable. Worker complaints were turned down. Problematic managers were shuffled around different regions Issac, ; Flower, Some people were out of control systems like the A- Team members Issac, Workers were pitted against each other in order to drive performance and personal growth Issac, ; Wong, Diversity and inclusion measures remain on paper only Issac, ; Flower, His own statements about women shows the disparaging attitude the company has towards women Issac, Recently, Jeff Jones, president of the company resigned citing irreconcilable culture clash McGoogan, To conclude this analysis, it can be stated that the culture web in Uber is going through a really rough time and unfortunately the leadership lacks the right kind of values to instil the culture and transform it.

This is because, the underlying assumptions in Uber has become one of lack of respect, lack of control systems and disciple. Even insiders in the company may be struggling to come in terms with this as underlying assumptions are hard to read and they operate at a subconscious level Schein, According to Fremanp.

Mitchell et al. However, the definition excludes those how do not have power but may still be a stakeholder. For example, the employees of suppliers as the sweat labour issue revealed. These stakeholders may seem like a non-stakeholder of a company and as such a company may not take any direct measures, however their grievance can cause serious concerns consumers stopped purchasing Nike shoes Lutz, For example, BP did not consider environment as one of the stakeholders and the Gulf of Mexico oil spill proved that is not the case Macalister, This is related to ethical management of business as well.Strategic group mapping is used for the purpose of displaying the competitive positions that rival firms occupy in the industry.

In every industry there are some companies which enjoy stronger market position than other. Each industry contains one or more than one strategic group depending upon the strategies and market positions of industry members.

There are always competitive pressures and driving forces which adversely affect the firms in strategic groups. Therefore, some firms may try to shift to a more favorably situated group. This shifting is however difficult if the entry barriers of the target strategic group are high. An arrow can be attached to the circles showing the targeted direction of the firms which are trying to change their competitive positions on the map.

But how can you accurately objectively allocate the size and position of the companies on the map? Thanks a lot I have really understand what strategic group mapping is, than even the lecturer who thought me. God Richly Bless You. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. This site uses Akismet to reduce spam. Learn how your comment data is processed. This is important to know because close strategic groups have stronger cross-group competitive rivalry.

Identification of attractive and unattractive positions of the firms in industry. This attractiveness depends upon the industry driving forces, prevailing competitive pressures and profit potentials of different strategic groups. Strategic group mapping helps in identifying the strategic group a firm should consider entering. There should be no correlation between the variables selected as axes for the map. There should be a big difference between the variables selected.

The variables selected should be discrete rather than quantitative or continuous. A relative size of each strategic group depends upon the combined sales of the firms in each strategic group. Different competitive variables should be used as axes for the map because there is not necessarily one best map. Analyzing the overall industry and indentifying those competitive characteristics that differentiate firms in the industry.

Variables selected as axes for the map could be identified during the process of industry analysis. Variables selected as axes for the map could be product-line breadth wide, narrowprice high, medium, lowquality high, medium, lowgeographic coverage local, regional, national, global etc.

Using two-variable map, plot all the firms in the industry. For example price high, medium, low can be taken on x axis whereas product-line breadth wide, narrow on y axis and all the firms can be plotted accordingly.

All the firms that fall in the same strategy space should be allocated to the same strategic group. Finally, sketch circles around each strategic group.

The size of the circles depends upon the share of a strategic group in the total industry sales revenue. Guiro on June 6, at am. Eunice on October 15, at am. Submit a Comment Cancel reply Your email address will not be published.


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